MKTG 352 - Principles of Marketing Research

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Course Description

Investigates the theory and practice of marketing research with emphasis on the problem-oriented nature of marketing research and how research activities are implemented by marketing researchers and used by managers.Prerequisite: MKTG 350, MGSC 291.FS: 06/01/2022.

College	BA - Darla Moore School of Business
Level	Undergraduate
Section	J10
Instructional Method	DWEBS 100% Web Synchronous
CRN	58155
Restrictions	CAMPUSICOL - USC Columbia FOSALLI205A - Accounting FOSALLI210A - Finance FOSALLI215A - Business Economics FOSALLI220A - Management FOSALLI222B - Operations and Supply Chain FOSALLI225A - Marketing FOSALLI235B - Risk Management and Insurance FOSALLI255A - Real Estate FOSALLI575A - International Business
Course/Degree Attribute	3GDR - GLD: Research

Information is accurate as of November 13, 2024 (Subject to change)

Special Fee Notification

Students may be required to be proctored during online test completion. If students are unable to attend test proctoring sessions in person at the Distributed Learning office, additional fees may apply for online test proctoring if the course requires online testing.

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