School of Journalism and Mass Communications

Today’s journalism is changing at lightning speed, and the same can be said for advertising, public relations, visual communications and mass communications studies. In other words, all of the majors in our school. The spectrum of opportunities to tell stories with words, photos and video is exploding. Here you’ll explore online news media, digital publishing, social media, microtargeting and viral communication in our classes and in future careers.

News

Pearls of Wilson: Gamecock basketball great shares life lessons

Before she ever picked up a basketball, A’ja Wilson dreamed of becoming a writer, and the onetime mass communications major definitely has a way with words.

Pipeline to success for former women's soccer managers

Kheron Alston (Broadcast Journalism '21) and Caroline Barry (Vis Com '21 and MMC '22) are two SJMC alumni finding success in the professional world thanks to their education and experiences behind the scenes of our Gamecock teams.

New book by Jabari Evans examines hip-hop's influence in the classroom

A new book by the CIC assistant professor of race and media, “Hip-Hop Civics: Connected Learning in the Rap Classroom,” details how educators can use hip-hip to teach civics in more engaging ways to students — especially those of color.

Global strategic communications experts convene in Sardinia for 2025 GSCC Conclave

The Global Strategic Communication Consortium held its 2025 conclave — an exclusive event that brings together top scholars to explore the future of strategic communication through the lenses of ethics, technology, and public engagement — from March 9–13 in Sardinia, Italy.

Journalism students win Mark of Excellence awards

School of Journalism and Mass communications students received five first-place awards and four finalist awards in the 2024 Region 3 Mark of Excellence competition sponsored by the Society of Professional Journalists.

Participants in photojournalism workshop celebrated

A group of 60 gathered to celebrate the photography created by students participating in the Talmadge Moore LeGrand Photojournalism Workshop led by instructor Renée Ittner-McManus.

From code to community: How one CIC instructor harnesses AI for good

Marcia Purday doesn’t renounce AI, she embraces it. She is using her love of technology to teach generative artificial intelligence skills to students and small businesses.

USC public relations student elected PRSSA international president

University of South Carolina student, Alicia Caracciolo, was elected international president of the Public Relations Student Society of America at the organization's leadership assembly in March.

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