Education

M.S.A., Marketing, Ohio University
MBA, Marketing/Marketing Managment, University of Cincinnati
B.A., Economics, The Ohio State University

Background

Chris Caldwell is a sports marketing and media expert with over 25 years of experience generating more than $1 billion in revenue for Fortune 500 brands. He has worked across diverse sectors, including property, media, agency and brand roles, leveraging his expertise to drive strategic growth. Caldwell's work spans major organizations such as WWE, FOX Sports, Gatorade and the University of Florida Athletic Association, where he led innovative marketing campaigns and partnerships.

Currently serving as director of the Sport, Media and Entertainment Initiative at the University of South Carolina, a joint collaboration between the Department of Sport and Entertainment Management (HRSM) and the College of Information and Communications (CIC), Caldwell oversees strategic planning and business development. He focuses on creating sustainable revenue streams, securing philanthropic support and strengthening industry relations. Caldwell also organizes educational programming to position the university as a thought leader in sports media.

As co-founder and CEO of Glory Days Sports Media, Caldwell developed narrative-driven content that achieved significant audience growth and revenue. He spearheaded sponsorships, secured national media coverage and established the brand as a major player in sports storytelling. His work demonstrates a blend of entrepreneurial vision and corporate acumen.

Caldwell's prior roles include vice president of global media partnerships at WWE and senior vice president of business development at FOX Sports. In these positions, he led revenue growth initiatives, expanded client portfolios and negotiated multi-million-dollar media rights deals. His strategies consistently drove measurable outcomes and elevated brand visibility.

Caldwell earned his bachelor's degree in economics from The Ohio State University and he holds two master's degrees from the University of Cincinnati and Ohio University. Additionally, he owns certifications in influencer marketing, SEO and content marketing, further highlighting his commitment to innovation.