Business Analytics and Sport and Entertainment Management, M.S.B.A. & M.S.E.M.
Darla Moore School of BusinessCollege of Hospitality, Retail and Sport Management
In just two years, gain cutting-edge analytics skills and a powerful business foundation that prepare you to lead and innovate in the fast-paced world of sport and entertainment.
An integrated curriculum blending business analytics and sport and entertainment management allows you to earn two advanced degrees simultaneously. The program’s strong career focus, real-world application and industry-connected instruction prepare you for high-demand roles such as sport data analyst or revenue strategist.
Program Highlights
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Double Up
Earn two degrees in under two years, getting you into the workforce sooner and with skills employers seek.
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Deliver Data
Bring predictive modeling, data visualization, revenue optimization and event operations skills to data-driven roles.
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Professional Agility
Practice real-world applications within the program to prepare for the ever-evolving sport and entertainment landscape.
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Leading Programs
Learn from academic powerhouses —the Darla Moore School of Business and Department of Sport and Entertainment Management.
Building Skills
Gain the professional and personal intelligence it takes to have a successful career.
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Artificial Intelligence
Developing intelligent systems that can perform tasks and make decisions that typically require human intelligence
Data Analysis
Examining and interpreting information to uncover insights and inform decision making
Statistical Inference
Drawing conclusions, making predictions and uncovering insights by analyzing and interpreting data
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Administration
Overseeing operations, managing resources and implementing policies for efficient and effective organizational functioning
Leadership
Inspiring and guiding others to achieve common goals and reach their full potential
Management
Directing and overseeing the activities and resources to achieve specific goals
Using your degree
Make your college experience the foundation for a successful future.
Potential Careers
- Sport Data Analyst
- Business Intelligence Manager
- Revenue Optimization Strategist
- Event and Venue Operations Analyst
Workplace Settings
- Professional and Collegiate Sports Organizations
- Entertainment Venues
- Event Management Firms
- Sport and Entertainment Marketing Agencies
- Corporate Business Intelligence and Strategy
- Media and Streaming Companies
