Music Industry Studies, B.S.

School of Music

Prepare for a career in the music industry through hands-on learning, professional partnerships, and interdisciplinary education in a degree that combines music and entertainment education with business, marketing and management coursework.

Gain experience across the contemporary music industry, from live entertainment and audio production to artist development, record-label operations, and entrepreneurship. Through opportunities including Greene Street Records, student-produced concerts, and professional music festival experiences, students apply classroom learning in real-world environments.

Program Highlights

Greene Street Records

Discover, develop and promote artists through USC's student-run label, gaining experience in A&R, marketing, artist services and business.
Industry Experience

Gain real-world experience through music festivals, concerts and industry partnerships, including opportunities with Danny Wimmer Presents.
Live Music Production

Participate in concert planning, promotion, production and event operations through student-driven programming and professional experiences.
Industry Connections

Learn from working professionals, connect with industry organizations and develop relationships that support your professional growth.

What You’ll Study

Music Industry Studies combines music, business and entertainment management coursework with practical experience. Students explore music marketing, copyright, artist management, recording technology, live event operations, entrepreneurship and the evolving economics of the music industry. Concentrations include audio, live promotion and record label.

Program Website Degree Details Admissions Info

Building Skills

Gain the professional and personal intelligence it takes to have a successful career.

Artist Development

Evaluating creative projects and supporting artists' professional growth

Music Marketing

Developing promotional campaigns, content strategies, and audience engagement

Live Event Management

Planning and coordinating concerts, tours, and professional events
Project Management

Organizing and overseeing tasks to achieve specific goals

Industry Communication

Working effectively with artists, clients, colleagues, and professional partners

Entrepreneurship ventures

Identifying opportunities and developing sustainable music