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Academic Advising

Transfer Advising Guide: SCTCS Associate in Arts to Bachelor of Arts in Journalism & Mass Communications (B.A.J.M.C.) in Advertising

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Bulletin Year: 2026-2027

Important: This course plan provides a recommended sequence for this major. For detailed degree requirements, please refer to the University of South Carolina Bulletin. Additionally, reach out to your academic advisor at your technical college for assistance in navigating coursework in your college program of study.  Your University of South Carolina advisor will help with course selection and planning for upcoming semesters after transfer. 

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Complete at SC Technical College System

Complete foundational coursework before transferring.

Semester One (15-16 Credit Hours)

SCTCS Subject and Title Credit Hours Min. Grade USC Equivalent Course
ENG 101 English Composition I 3 C ENGL 101 Critical Reading & Composition
(CC-CMW)
MAT 120 Probability & Statistics 3 C STAT 201 Elementary Statistics
(CC-ARP)
AST 101 Solar System Astronomy or
BIO 101 Biological Science I or
CHM 101 General Chemistry I or
GEO 205 Physical Geography
3-4 C ASTR 101 Intro to Astronomy or
BIOL 101 & 101L Biological principles I w/ Lab or
CHEM 101 Fundamental Chemistry I or
GEOG 104 Intro to Physical Geography
(CC-SCI)
PSC 201 American Government 3 C POLI 201 American National Government
(CC-GSS/VSR/FD)
ART 101 Art History & Appreciation or
MUS 105 Music Appreciation or
THE 101 Intro to Theatre
3 C ARTE 101 Intro to Art or
MUSC 110 Intro to Music or
THEA 200 Understanding & Appreciating Theatre
(CC-AIU)

Semester Two (15-17 Credit Hours)

SCTCS Subject and Title Credit Hours Min. Grade USC Equivalent Course
ENG 102 English Composition II 3 C ENGL 102 Rhetoric & Composition
(CC-CMW/INF)
CPT 101 Intro to Computers or
MAT 130 Elementary Calculus or
MAT 122 Finite College Math
3-4 C CSCE 101 Intro to Computer & Programming Concepts Using AI Tools or
MATH 122 Calculus for BA & Soc Sciences or
MATH 170 Finite Math
(CC- ARP)
AST 101 Solar System Astronomy or
BIO 101 Biological Science I or
CHM 101 General Chemistry I or
GEO 205 Physical Geography
3-4 C ASTR 101 Intro to Astronomy or
BIOL 101 & 101L Biological principles I w/ Lab or
CHEM 101 Fundamental Chemistry I or
GEOG 104 Intro to Physical Geography
(CC-SCI)
HIS 201 American History: Disc to 1877 or
HIS 202 American History: 1877 to Present
3 C HIST 111 US History to 1865 or
HIST 112 US History since 1865
(CC-GHS)
SPC 205 Public Speaking 3 C SPCH 140 Public Communication
(CC-CMS)

Courses That Must Be Completed at USC

Complete major coursework and remaining degree requirements.

Semester Three (15-16 Credit Hours)

USC Course Subject and Title Credit Hours Min. Grade SCTCS Equivalent Course University Requirements
JOUR 101 Media & Society 3 C No Equivalency (MR)
JOUR 202 Principles of Advertising & Brand Comm. 3 C No Equivalency (MR)
JOUR 291 Writing for Mass Communications 3 C No Equivalency (MR)
Foreign Language 3-4   Equivalent Language Course * (CC-GFL)
HIST 101 Eur Civ: Ancient- Mid 17th Cent or
HIST 102 Eur Civ: From Mid-17th Cent
3   HIS 101 Western Civ to 1689 or
HIS 102 Western Civ Post 1689
(CR)

Semester Four (15-16 Credit Hours)

USC Course Subject and Title Credit Hours Min. Grade SCTCS Equivalent Course University Requirements
JOUR 220 Brand Strategy: Understanding Consumers 3 C No Equivalency (MR)
JOUR Concept Elective 3 C No Equivalency (MR)
JOUR 317 Toolkit for Brand Communication: Creative Execution 3 C No Equivalency (MR)
Foreign Language 3-4   Equivalent Language Course * (CC-GFL)
PSY 201 General Psychology or
REL 101 Intro to Religion or
SOC 101 Intro to Sociology
3   PSYC 101 Intro to Psychology or
RELG 101 Exploring Religion or
SOCY 101 Intro to Sociology
(CC-GSS)

Semester Five (15-16 Credit Hours)

USC Course Subject and Title Credit Hours Min. Grade SCTCS Equivalent Course University Requirements
JOUR 416 Advertising: Creative, Strategy, and Execution 3 C No Equivalency (MR)
JOUR 421 Media Analysis 3 C No Equivalency (MR)
Foreign Language 3-4   Equivalent Language Course * (CC-GFL)
Social or Behavioral Science 3   No Equivalency (CR)
SJMC Requirement (choose one): ECON 224 Intro to Economics or
MKTG 350 Principles of Marketing or
MGMT 371 Principles of Management
3 C No Equivalency (MR)

Semester Six (15 Credit Hours)

USC Course Subject and Title Credit Hours Min. Grade SCTCS Equivalent Course University Requirements
JOUR Directed Capstone 3 C No Equivalency (MR)
JOUR 303 Law & Ethics of Mass Comm. or
JOUR 304 Internet & Social media Law
3 C No Equivalency (MR)
General Elective 3   Equivalent If Applicable * (CC-GFL/ PR)
General Elective 3   Equivalent If Applicable * (PR)
JOUR Elective 3   Equivalent If Applicable * (PR)

Semester Seven (15 Credit Hours)

USC Course Subject and Title Credit Hours Min. Grade SCTCS Equivalent Course University Requirements
JOUR 422 Integrated Campaigns 3 C No Equivalency (MR/ CC-INT)
JOUR Directed Capstone 3 C No Equivalency (MR)
JOUR Elective 3   Equivalent If Applicable * (PR)
General Elective 3   Equivalent If Applicable * (PR)
General Elective 3   Equivalent If Applicable * (PR)

Semester Eight (14-15 Credit Hours)

USC Course Subject and Title Credit Hours Min. Grade SCTCS Equivalent Course University Requirements
JOUR Concept Elective 3 C No Equivalency (MR)
JOUR Elective 3 C No Equivalency (MR)
General Elective 3 C No Equivalency (MR)
General Elective 3 C No Equivalency (MR)
General Elective 2-3   Equivalent If Applicable * (PR)

* Additional courses may be transferred. For more information about program requirements please visit the undergraduate programs bulletin and the course equivalency transfer table to determine how additional courses may transfer from your institution.

**Not all USC majors offer Transfer Advising Guides. The university’s top transfer majors were selected for these guides.

*** In Resident Requirement: The last 25% of a student’s degree must be completed in residence at the University of South Carolina, and at least half of the hours in the student’s major course and in the student’s minor courses (if applicable) must be taken at the University.

**** Transfer credits to USC must be from regionally accredited institutions for academic courses completed with grades of C- or better.

Code Definitions

University Requirements: Bachelor’s degree-seeking students must meet Carolina Core (general education) requirements.

Code Definition
CC Carolina Core
CC-AIU Carolina Core – Aesthetic and Interpretive Understanding
CC-ARP Carolina Core – Analytical Reasoning and Problem-Solving
CC-CMS Carolina Core – Effective, Engaged, and Persuasive Communication: Spoken Component
CC-CMW Carolina Core – Effective, Engaged, and Persuasive Communication: Written Component
CC-GFL Carolina Core – Global Citizenship and Multicultural Understanding: Foreign Language
CC-GHS Carolina Core – Historical Thinking
CC-GSS Carolina Core – Social Sciences
CC-INF Carolina Core – Information Literacy
CC-INT Carolina Core – Integrative Course
CC-SCI Carolina Core – Scientific Literacy
CC-VSR Carolina Core – Values, Ethics, and Social Responsibility
CR College Requirement
MR Major Requirement
PR Program Requirement

Disclaimer: Transfer Tracks are only a suggested or recommended sequence of courses required in a program of study. Please contact your academic advisor for assistance in the application of specific coursework to a program of study and course selection and planning for upcoming semesters. 


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